Privacy Policy

Last updated: 9 September 2026

Who we are

Second Act Advisory is a trading name of Second Act Advisory Studio Ltd, a company registered in England and Wales (company number 17261397). We are the data controller responsible for your personal data. You can contact us at olufunke.adeyinka@secondactadvisory.co.uk. Our postal address is available on request.

What this policy covers

This policy explains how we handle personal data across Second Act Advisory, including this website (secondactadvisory.co.uk) and the free Income Audit (income.secondactadvisory.co.uk).

The information we collect

This website. Our main website does not collect personal data directly and does not set cookies. It links to other services, each with its own privacy practices.

The free Income Audit. When you complete the Income Audit, we collect your first name, your email address and the answers you provide. We use these to generate your result and to send it to you.

When you contact us. If you email us or book a conversation, we hold the details you provide so that we can respond.

How we use your information, and our lawful basis

• To provide the Income Audit result you asked for and to respond to your enquiries. Lawful basis: taking steps at your request and our legitimate interests.
• To send you our newsletter and occasional updates about Second Act Advisory, where you have agreed. Lawful basis: consent. We manage this through MailerLite, and you can unsubscribe at any time.
• To run, secure and improve our services. Lawful basis: legitimate interests.

We do not sell your personal data.

Who we share it with

We use trusted service providers who process data on our behalf, including:

• MailerLite, for email and newsletter delivery.
• Our website and audit hosting providers (including Cloudflare and our database host), for storing and serving the site and your audit responses.
• Calendly, if you choose to book a conversation.
• Substack, if you choose to subscribe to our newsletter there.

Each provider processes your data under its own terms and only as needed to provide its service. Some may process data outside the UK; where they do, appropriate safeguards apply.

How long we keep it

We keep your personal data only as long as necessary for the purposes above, or as required by law. You can ask us to delete your data at any time.

Your rights

Under UK data protection law you have the right to access, correct, delete, restrict or object to our use of your personal data, to data portability, and to withdraw consent at any time. To exercise any of these, email us at the address above.

You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last revised.